LET VYAPAY HELP WITH YOUR PAYFAC DECISION
Business-to-business software providers are discovering new ways to improve and monetize their services and add millions in new revenue by becoming payment facilitators. A new opportunity awaits to capitalize on new trends and generate new revenue streams. Now is the time to experience significant growth by extending frictionless boarding, simplified pricing, and a single point of support to sub merchants.
What Is a Payment Facilitator?
Merchants have had relationships with merchant acquirers, which are mostly banks or bank-sponsored firms such as independent sales organizations (ISOs) that specialize in offering payment acceptance services.
Acquirers receive merchants’ card transactions, pass them to the appropriate card networks for processing, and facilitate settlement of transactions between the merchants and the card-issuing banks.
In the payment facilitator (PF) model, an ISV establishes a payment acceptance account with an acquirer and then uses this account to accept payments on behalf of its clients, who are referred to as sub-merchants. Submerchants use the PF’s merchant account to send transactions to the card networks via the PF’s acquirer.
The payment facilitator has ultimate ownership of their payments contracts, not just pricing but all associated risk. Beyond the basics of what it is, the path to facilitation can be a rough journey - filled with due diligence, card brand registrations, tech development, certifications, and more. Conversely, integrated payments via a partner, like VyaPay, are a software platform’s simplified route to accepting payments through a facilitator’s master merchant account. With this, a platform is up and running quickly and relies on their payments partner to do the heavy lifting of technology maintenance, risk, and compliance.
Instant Account Boarding
Turnkey Payments Platform
Boarding and Back Office Operations
VyaPay is focused on providing an innovative, turnkey payments platform for ISV's. Our system is comprised of a fully integrated suite of components that make it possible for ISV's to get up and running in weeks, not years.
The platform includes frictionless merchant acceptance, underwriting, boarding and back-office operations for the payment facilitator marketplace that is expected to top $4.4 billion by 2021. The platform is a series of automated modules that can be adapted to any vertical market. Its unique, agnostic framework allows ISV's to easily integrate their platform with any sponsor, processor, gateway, and CRM without starting from scratch.
WE DO THE WORK FOR YOU
INCREASE OVERALL GROWTH
Adding integrated payments and processing services helps you differentiate your business, resulting in increased software sales. You’ll then realize a steady transactional revenue stream from payment processing, which often exceeds software revenue.
MAINTAIN CONTROL OF CUSTOMER RELATIONSHIPS
Simplify the end-to-end processes and reduce friction by owning more of the customer experience. Giving up payments — an important pillar of integrated software — can prove detrimental to your customer retention, especially as the omni-channel experience grows.
Replace one-time referral fees or small residual shares by taking control of the payments stream, earning more of the payments pie and building equity that grows exponentially in value over time.
CREATE SOURCES FOR INVESTMENT
Leverage residual equity for financing opportunities to invest in and expand your business. This builds equity valuations over time that can later be packaged and sold to generate significant income.
ACHIEVE A COMPETITIVE ADVANTAGE
If your business analyzes data for partners and customers, you’ll learn how to access payments data analytics that translate into valuable insights. This can drive results for you and your customers.